The total global fruit trade market has grown by an average of 40% over the last ten years. It has increased from 45 million tons to 63 million tons. This growth has been gradual.

Fresh produce industries across the world are facing a roller-coaster ride of new developments and trends. Although there might be a few tight turns and steep slopes, the latest trends paint an inspirational picture of what lies ahead in the next five to 10 years.

A key factor in determining how a market will operate is the sales method it will adopt. The main methods for sales of fresh fruit, vegetables and fish are by private treaty, by commission sales, by auction, by pre-arranged contract, or by a telephone order (common in the USA and Europe).

Food and agribusiness formed a $5 trillion global industry based on a 2015 McKinsey report.With the growing population of 7.8 billion as it stands today to the 10 billion projected by the United Nations in 2057, the market size of this industry will only get significantly bigger as demand for food worldwide increases. This massive opportunity has, in turn, generated tremendous global investment interests throughout its value chain.